The Marimekko prototype outfits made of “transformational sustainable fabrics” have been unveiled with a focus on the brand’s distinctive, bold patterns.“Sustainability starts with design,” said Marimekko’s design and product development director of prints and home products, Minna Kemell-Kutvonen. “The work to maximise a product’s life cycle and make it as sustainable as possible begins on the designer’s drawing board and material choices play an important role in this. 

“The Marimekko textile printing factory in Helsinki, which serves not only as our production facility but also very much as our creative hub, offers us unique opportunities to actively participate in research and development projects taking the textile industry towards a more sustainable future. Together with Spinnova we have been able to take major steps in developing new sustainable materials from wood-based fibres.”The products include a “denim-like” jacket and bag featuring the Unikko print as well as a striped jersey top in blue and red. They were designed by the firm’s Riikka Buri with a focus on oversized proportions and fresh colour combinations. Both the woven and the jersey fabric used were made of the Spinnova fibre mixed with cotton and/or lyocell. They were printed and manufactured by Marimekko at the Marimekko House in Helsinki.The new technology means wood pulp can be spun into textile fibre without regenerating, dissolving or using harmful chemicals and Spinnova said it’s also less of a strain on the environment than viscose or cotton production. Additionally, 99% less water is used than in cotton production. Post-consumer use, the fabric also biodegrades quickly.