Email marketing leads Black Friday, Cyber Monday sales

 That’s according to a study by e-commerce omnichannel marketing platform, Omnisend, where email marketing was ranked the most effective tool around Black Friday and Cyber Monday promotions.  In fact, 40…

EU copyright revamp targeting Google, Facebook set for approval on Monday

EU lawmakers at the European Parliament gave the European Commission’s proposal a thumbs up last month, wanting to protect Europe’s creative industry which is worth 915 billion euros…

Marimekko and Spinnova unveil first garments from eco collab

The Marimekko prototype outfits made of “transformational sustainable fabrics” have been unveiled with a focus on the brand’s distinctive, bold patterns.“Sustainability starts with design,” said Marimekko’s design and…

Pambianco Fashion Summit focuses on challenges of new competitive scenario

Erika Andreetta, partner and EMEA Fashion & Luxury leader at PwC Italy, presented the results of PwC’s latest study on the fashion and luxury sector. The study found…

PVH Corp. unveils new sustainable fashion vision

The company has unveiled ‘Forward Fashion’, the evolution of its corporate responsibility (CR) strategy that aims to reduce the company’s negative impacts to zero and increase positive impacts…

The skin cure fad threatening Myanmar’s elephants

“Elephant’s skin can cure skin diseases like eczema,” one shop owner, who requested anonymity, told AFP next to a counter brimming with porcupine quills and snake skins.”You burn…

U.S. retailers see biggest-ever Cyber Monday after record online Black Friday

Shoppers already had nearly a month of sales promotions as retailers look to draw out a holiday season that on paper is six days shorter this year due…

UK consumers expect companies to be green, says American Express report

The report also says consumers have high expectations for businesses to be more vocal on environmental issues and efforts to tackle climate change – and will offer support…

U.S. to probe French plan to tax tech companies

“The United States is very concerned that the digital services tax which is expected to pass the French Senate tomorrow unfairly targets American companies,” U.S. Trade Representative Robert…

Trade unions in Cambodia demand 30% wage hike for 2017

In recent years, the minimum wage in Cambodian garment and footwear sector has increased significantly from $66 per month in 2012 to $140 per month at present. The…